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Blue Lizard Creates Alliance with Sesame Street

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By: TOM BRANNA

Editor

In addition to a big yellow bird, there’s a new resident, so to speak, on Sesame Street; Crown Laboratories’ Blue Lizard Australian Sunscreen brand has been named a sponsor of Sesame Street. The commitment includes supporting the show on PBS and the creation of “Fun in the Sun” educational content on Sesame Street’s YouTube channel. Sesame Workshop is the nonprofit educational organization behind Sesame Street, the pioneering television show that has been teaching children since 1969. ...

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